The COVID-19 pandemic brought about the closure, struggle or restructure for many businesses across Australia, however for The Salvation Army’s Salvos Stores, the pandemic brought the opportunity to expand its business strategy digitally. Mumbrella’s Calum Jaspan speaks to Salvos customer experience manager Aífe O’Loughlin and Lucas Ferrier, e-commerce manager to find out how the not-for-profit managed.
Salvos: How to transition a 140-year-old brand online during a pandemic
