Salvation Army highlights impact of homelessness in ad for Red Shield Appeal
The Salvation Army is highlighting the realities of homelessness in a TV ad which depicts the impacts of living rough to encourage people to donate to the Red Shield Appeal.
Created by BWM Dentsu, the spot sees one man go from clean cut and upbeat to grubby and despondent in an effort to highlight how damaging living on the street for an extended time can be on a person’s safety, prospects and appearance.
Murray White, executive creative director at BWM Dentsu Melbourne, said: “Most people don’t realise that homelessness is a cycle that can be broken. Reaching out to young people in need can help change a life before it becomes a lifetime.
