Toyota’s Legendary Moments returns with Michael Long’s dash in the 1993 AFL grand final

Toyota’s has resurrected its long-running Legendary Moments campaign celebrating a memorable AFL moment by attempting to recreate Essendon star Michael Long’s dash down the wing in the 1993 grand final against Carlton.

The new campaign created by Gemba features Steve Curry and Dave Lawson helping Long to recreate the feat with a series of whacky stunts, including using a bi-plane to give him more speed.

Toyota Australia’s sponsorship manager Nic Lloyd said: “Legendary Moments is one of the longest-running and most-loved sponsorship campaigns in Australian sport and it’s great to reignite the series with an inspirational character such as Michael Long, a man who has proven himself a legend both on and off the field.”

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