Salvation Army wants people to donate themselves as part of Red Shield Appeal

In a new twist to its annual fundraising effort, The Salvation Army is asking people to donate themselves to the cause as it builds up to the Red Shield Appeal.

While the charity survives on funding raised from millions of Australians, it is also heavily reliant on volunteers, a resource that becomes increasingly hard to tap into as people’s lives become busier.

BWM Dentsu Melbourne has moved to address the issue in the lead up to its major fundraiser in May with a campaign aimed at getting time rather than money donated.

Garry Tanner, territorial marketing director for The Salvation Army, said many of the charity’s services needed people to help deliver them.