Media business Southern Cross Austereo (SCA) finds itself at an interesting crossroads, with radio’s advertising revenue declining, marketing budgets shrinking and listener behaviour changing as lives are reshaped by the pandemic. SCA’s chief marketing and communications officer Nikki Clarkson, however, says it’s the perfect time to be monitoring consumer habits and promoting the relevance of your brand. She speaks to Mumbrella’s Vivienne Kelly about how the Hit and Triple M Networks are marketing their brands throughout the pandemic, and why SCA has launched Brand New World, a marketing podcast in a market full of marketing podcasts.
Q&A with SCA's CMO Nikki Clarkson: The Brand New World of marketing through the pandemic
