Sean McNicholas

GWM pulls the brakes on cliches in latest campaign with Thinkerbell Matthew Leong

GWM has released a campaign that focuses on the usefulness of its Cannon and Cannon Alpha utes, rather than relying on adventure cliches. The car manufacturer's new "More Can Do" platform was developed with its creative agency Thinkerbell. The work is designed to highlight the "c...

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