GWM pulls the brakes on cliches in latest campaign with Thinkerbell
GWM wants you to know that its Cannon utes are more useful than you may think
GWM has released a campaign that focuses on the usefulness of its Cannon and Cannon Alpha utes, rather than relying on adventure cliches.
The car manufacturer’s new “More Can Do” platform was developed with its creative agency Thinkerbell.
The work is designed to highlight the “capability, usefulness and ‘utility'” of Cannon utes.
