social media

Morning Update: how Sainsbury’s ads reinvented UK food culture; Trump’s damaged brand by the numbers; the second age of social

New FOI documents reveal comms meltdown on night of #CensusFail 2

Secrets of search: how the big guns manage their online reputation

ASTRA slams Twitter Melbourne Cup deal warning of paywall for future streamed sports events 3

Twitter goes head-to-head with Seven with live stream of Melbourne Cup 3

Are millennials the most inauthentic generation ever? 13

A definitive listicle on how to make your video go viral (disclaimer: no promises) 3

Can Facebook influence an election result?

LinkedIn reveals power profiles of most viewed marketing and agency leaders 4

#ElleTwitterTakeover boasts platform for events not just content, says editor-in-chief 1

Publishers becoming ‘beholden’ to social traffic and being ‘tricked’ by Facebook, warns Slate boss

iPhone 7: how the internet reacted to Apple pulling the headphone plug 2

Elle teams up with Twitter in activation at Australian HQ

Can brands get anything out of a Facebook ‘Like’? 15

Westpac rescue helicopters ad triggers claims of ‘customer blackmail’ on social media 17

The 10 best social media moments of the Rio Olympics 4

Former Total Girl editor launches parenting blog, Entertain My Tribe

Morning Update: who’s winning the agency review rollercoaster; Pinterest begins promoted video; Gawker Media finds buyer