Morning Update: how Sainsbury’s ads reinvented UK food culture; Trump’s damaged brand by the numbers; the second age of social
Campaign Live: How Sainsbury’s ads revolutionised the UK’s food culture
Abbott Mead Vickers’ press ads for Sainsbury’s in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.
In the early 1980s, Britain’s big grocery stores were far from super. They were drab, functional places where shoppers just went in, stocked up and got out. For Sainsbury’s then, think Aldi now. And as for their advertising… Even worse. Black-and-white newspaper ads, comprising little more than a list of special offers, screaming desperately from a smattering of starbursts.
