The 10 best social media moments of the Rio Olympics
Did the 2016 Rio Olympics showcase the best use of social media of any sporting event in history? Suzie Shaw takes us through some gold medal moments…
2016 was heralded to be the social Olympics, as penetration and usage of social media has exploded since 2012. So has it shaped up in the way we expected?
In the main, yes; big medal moments have been marked at point break speed, characters have risen to the top and visual stories have been told.
Here are the top 10 most remarkable moments on Australian social.
Hello……none of these are social moments. They are all Olympic events amplified via social channels and numerous other channels. None of these originated from a social strategy it’s just a channel.
“Australia’s performance in the pool didn’t eclipse the medal tally of past Olympics”… well actually, we won 3 golds in the pool in Rio, compared to one in London.
What about the diving pools turning GREEN?!
These are hardly Australian social moments. The Australian news outlets all talked Olympics on their social channels but Channel 7 went to town on theirs. The coverage on Facebook and Twitter was better than TV.