The press tour for Sony Pictures’ romantic drama, It Ends With Us, has set the internet on fire with speculation of clashing castmates (particularly between its leading stars Blake Lively and Justin Baldoni) and tone-deaf promotional conduct. It’s PR chaos – so we asked the experts what went wrong and what needs to be done to fix it.
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'We should never have known': PR experts react to disastrous It Ends With Us press tour
