Special K

Are Media looks to humour to drive engagement with women

Are Media unveils new partnership with Special K for The Positivity Project

AFLW players Chloe Molloy, Darcy Vescio and Monique Conti to wear red mouthguards in round six to highlight grassroots women’s sport

Moana Hope, Darcy Vescio, Chloe Molloy and Monique Conti star in Special K’s marketing push for the AFLW

Kellogg’s rolls out AFLW campaign ahead of 2019 season bounce 1

Kellogg’s 2018 campaigns kick off with Special K fibre fit push 3

Kellogg’s promotes range of cereals in new TV spots 2

Kellogg’s moves Special K into motivational space as the woman in the red dress steps back

Morning Update: Leo Burnett loses Special K to JWT; Yahoo experiments with Google-powered search results

Morning Update: Grumpy cat stars in Friskies ad; House of Cards leads Golden Globe TV nominations

Special K opens social media shop where customers pay by posting on social media 13

The top seven…most patronising pieces of communication 18

Special K launches designer handbag with snack bar pocket 13

Hayley Lewis is the face of Special K website 2

Mumbrella Readers Choice Awards – turkey of the year shortlist 3

Mumbo Report: Harry M on avoiding scrubbers as clients, chequebook journalism and why he has no peers 4