‘No more celebrating perfection’: Special K’s new brand platform wants to be more relevant

Kellogg’s cereal brand Special K has launched a new brand platform, telling Australians that a healthy lifestyle doesn’t have to be complicated.

The ‘Free Your Special’ platform was developed by Publicis Groupe’s creative agency Leo Burnett Australia.

In a 15-second spot, the campaign aims to appeal to women and men who prioritise a healthy way of living that works for them, not one that’s perfect.