Kellogg’s rolls out AFLW campaign ahead of 2019 season bounce

February 1, 2019 3:48

Kellogg’s has launched a campaign featuring a young Australian rules football hopeful and AFLW star Moana Hope ahead of the competition’s launch this weekend.

The campaign features 13-year-old Kensley Ward meeting her sports idol after she wrote to a letter to the AFLW star about her dream to one day play in the league.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

Topics