sponsorship

Sponsorship conflicts: what happens next?

Sydney Opera House launches overnight festival to celebrate binge-worthy TV and pop culture

Automotive brands missing out as two AFL clubs with car-buying fans remain sponsor-free 8

Are you brave enough to back the Superhumans? 6

Ad industry needs ‘massive shift’ in mindset to stop sexualising female athletes, warns top star 2

Commercial deals with sport-loving executives ‘the hardest to close’, says Rugby Union 1

Essendon sponsorship deals saved by ‘open and honest’ approach, says CMO

Holden diverts half of Collingwood sponsorship cash to women’s team and community after Eddie McGuire controversy 5

Heineken global F1 deal to push local engagement, says marketing manager 1

Audi drives Hawthorn sponsorship with Greatness Never Rests rooftop football ad 1

Changes to Facebook branded content ‘a game-changer’ for sports and their sponsors 1

Bundberg Rum enters 3-year deal with NRL gets naming rights for Super Saturday series

How Williams F1 is evolving sponsorship to partnership with one of world’s biggest recruitment specialists 4

‘Missed opportunity’: Twitter exec urges Olympic bosses to relax rules around sponsors

Tropfest future still in doubt despite 90,000 turning out to see Shiny take top prize

Optus unveils new ‘Relentless’ campaign starring Usain Bolt with content series and TV ads 6

Why APN Outdoor’s Olympics sponsorship is a big leap forward for the outdoor industry

Tropfest founders start $100,000 crowd-funding campaign to find ‘sustainable business model’ 4