Holden diverts half of Collingwood sponsorship cash to women’s team and community after Eddie McGuire controversy
Car maker Holden is set to divert a large chunk of its multi-million dollar sponsorship deal with AFL club Collingwood to its women’s team and community programs and infrastructure after controversial comments by president Eddie McGuire.
Holden is one of Australia’s top sponsors
Holden confirmed last month it was “hugely unhappy” and reviewing its arrangements, thought to be worth $3m per season, following comments by TripleM breakfast host McGuire about drowning journalist Caroline Wilson which many took to be casually condoning violence against women.
Among the comments broadcast during the Big Freeze fundraiser at the MCG were statements by McGuire that he would pay for Wilson to be dunked in cold water, saying: “I reckon we should start the campaign for a one-person slide next year featuring Caroline Wilson and I’ll put in 10 grand straight away, make it 20. And if she stays under, 50. What do you reckon guys?”
well done to holden
Brilliant PR effort by Holden. Taking a negative situation and turning into a positive social action and brand result for them. Bravo.
Awesomely impressed with Holden. Nice work.
Not good enough. If they’d invested the money in a different club’s diversity program and women’s football team that would be another story. This way, Collingwood just has to reallocate other money and are no worse off.
I believe Steve ‘the angry ant’ Price has contributed greatly to the issue last night on the ABC’s Q+A.
Now on iview.