How Grey Singapore could have saved face
In this guest post, Rodd Chant presents his ideas on how Grey might have responded after handing back its Bronze Lion for the ‘I Sea’ app that was proven to be a fake.
It’s been a rough week or two for Grey Singapore with all that has transpired over its dubious and non-working app that claimed to save the lives of refugees, only to be uncovered as a non-functioning prototype.
But no matter how hard it must have been for them I have no sympathy, sorry. Why? Well the agency should have owned the blunder from the moment it was reported. Grey Singapore could have saved face; instead it now has egg on its face, globally.
The news of the ‘scam’ app swept around the world and the advertising and marketing community like a whirling dervish on steroids.
