Tourism Australia

Kylie Minogue stars in Tourism Australia’s Philausophy campaign targeting Brits 22

Mumbrellacast: M&C Saatchi’s Jaimes Leggett, Rolling Stone Australia is back and the Disney+ launch

Campaign Review: The verdict on Philausophy, Aldi’s miracle ham, Optus explaining 5G and the Heart Foundation’s latest killer 3

The ‘Philausophy’ campaign is self-indulgent wank, and a crime against Australia 75

Mumbrellacast: The Amazing Race’s Beau Ryan, big changes at Macquarie Media, Foxtel’s loyalty program, and what is a ‘Philausophy?’ 2

Tourism Australia follows up Dundee with $38m ‘Philausophy’ campaign 60

Tourism Australia promotes Phillipa Harrison to managing director 2

Tourism Australia appoints OPR to PR account

Mumbrellacast: On-stage with Hugh Marks, a Logie for Dundee, and ditching the pitch and overnight ratings

Tourism Australia appoints Susan Coghill as CMO while MD steps down 5

Red Agency secures three Mumbrella Travel Marketing Awards

Australian Traveller launches US magazine for Tourism Australia

Avalon Airport, Tourism Australia and Tourism New Zealand to speak at the Mumbrella Travel Marketing Summit

Mumbrellacast: Adland’s leadership shuffle, Today Show’s new line-up, and Australia’s rebranding

Tourism Australia CMO Lisa Ronson resigns to join Coles 7

Travel marketers need to be aware of luxury guests’ changing tastes, says tourism boss

M&C Saatchi and Digitas handed Tourism Australia’s creative and digital accounts 8

Myer appoints Tourism Australia’s Geoff Ikin as chief customer officer 5