Tourism Australia appoints Susan Coghill as CMO while MD steps down

Tourism Australia has announced Susan Coghill will become the organisation’s CMO, replacing Lisa Ronson who left the organisation to join Coles in March.

Coghill’s appointment comes as Tourism Australia’s managing director, John O’Sullivan, announced he will leave the organisation in June to take up a new role as CEO and executive director of ASX-listed company, Experience Co.

Coghill has been promoted from general manager creative, content and campaigns where she helped set the creative marketing direction for Tourism Australia, overseeing the recent Dundee, Undiscover Australia and Australia Inc. campaigns.