Tourism Australia CMO Lisa Ronson resigns to join Coles
Tourism Australia’s chief marketing officer Lisa Ronson is set to leave the organisation in March to become the CMO of Coles.
Ronson joined the tourism body in 2015 and spearheaded its recent Crocodile Dundee marketing campaign.
Ronson starts as Coles CMO on 1 May
Ronson is sticking around at Tourism Australia until March to help it manage its new roster of agencies: M&C Saatchi, Digitas and ASAP+. A new CMO has not yet been appointed.
I thought she may have trod a previously worn path to Canberra.
Does this mean Lisa will one day be Prime Minister?
Sadly Lisa exceeds the allowable IQ for Canberra.
You mean that Canberra actually has an allowable IQ?
A capable and likeable woman with a track record of success? There’s no place in Canberra for people like that.
Well that’s good news for improving Coles’ awful marketing
I’d imagine UM will be busy preparing for a potential pitch