Twitter

Drop the corporate speak and show personality and honesty on social media, says Jane Caro 2

Morning Update: New Balance sneakers ‘for white people’; Twitter rolls out new mute key; Alibaba lifts big brands’ taglines in new ad

Marketers must burst ‘bubble’ of personal taste and listen to audience, warns OMD strategy director 1

Morning Update: best Halloween ads of 2016; Bud Light marketing shake-up begins; Dentsu to repay $2.3m

Oxford professor challenges Ritson’s ‘tsunami of bullshit’ claim but concedes social marketing has ‘vanity metrics’ 4

Obituary: Leslie Nassar – Tech genius who respected competency and integrity; and eschewed machismo and superficiality 2

Twitter Australia MD Karen Stocks departs after three years 5

Morning Update: Twitter to close Vine, reduce staff; Burger King ghosts McDonald’s; Hugo Boss to abandon luxury; Google’s growth

New FOI documents reveal comms meltdown on night of #CensusFail 2

Secrets of search: how the big guns manage their online reputation

ASTRA slams Twitter Melbourne Cup deal warning of paywall for future streamed sports events 3

Twitter goes head-to-head with Seven with live stream of Melbourne Cup 3

Pitch Watch: Worksafe gets creative, Twitter hires PR, Rugby League World Cup gets digital partner, Revlon appoints creative

Morning Update: Audi gets rowdy in Presidential Duel; what if Disney buys Twitter?; ad tech insider ‘no idea how much we should charge’

Twitter’s Tony Broderick departs after nearly three years

Twitter ramps up chat bot offering for advertisers through software developed by Aussie agency 1

The Herald Sun’s not Joshing

Morning Update: Cosmo launches car; Netflix sued for poaching; Guardian US to axe 30% staff; former Disney exec ‘loves piracy’