Marketers must burst ‘bubble’ of personal taste and listen to audience, warns OMD strategy director
Marketers need to stop living in their “bubbles” and start listening to what people are saying on social, OMD’s content strategy director has warned.
Eng: “The little bubble that I live in is obviously not reality”
Speaking at Mumbrella’s Entertainment Marketing Summit on the ‘Harnessing the Power of Social’ panel, Katy Eng said the US Presidential election was a reminder to marketers of the need to think beyond what they know and listen to what people want.
“However, if you had looked at social you would see that romance is massive…”
If you’ve been a human being over the last five hundred years, you’d realise romance has been kinda big for a while. Only a social media “strategist” can present the blindingly obvious as if it’s a fresh insight.