Former global strategy and creative boss at IPG Mediabrands Mat Baxter believes the big agency holdcos will be dead within five years because they no longer fulfill a vital role. Baxter made the comments on the Mumbrellacast, recorded live at SXSW Sydney (South by Southwest). Speakin...
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'I have an order of extinction': Mat Baxter on why the holdcos won't be around in 5 years