Tahiti reveals new global tourism campaign celebrating ‘mana’ – life force of the islands

February 9, 2016 9:38

The tiny island nation of Tahiti has launched a global campaign using its website and social media to lure travellers to experience the spirit of ‘mana’, the life force that surrounds the Tahitian islands and its inhabitants.

Tahiti Anchored in a long-form video that highlights both the diversity of the island and its isolated splendour, the work will run on Tahiti Tourisme’s website and be seeded through social media channels.

Robert Thompson, Tahiti Tourisme, director Australia and New Zealand, said that the campaign centered on mana as something that was unique to the Polynesian way of life.

“Whether visitors want to connect or disconnect, relax or get active, hide or seek, explore underwater or on land, there are many sides to the Islands of Tahiti,” said Thompson.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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