‘Take risks, be brave’: TEG boss sends message to brands facing adversity

After enduring a global pandemic, industries across Australia are now coping with a cost-of-living crisis and that includes big name and burgeoning brands all around the country.

Joining the latest episode of Mumbrella’s one-on-one podcast series, the CEO of live promoter TEG, Geoff Jones, openly discussed the adversity TEG faced throughout the COVID pandemic when the live industry essentially came to a standstill and how it forged through.

“I hope we’re known as a company that is agile and nimble. We don’t ever take anything for granted,” Jones told host Neil Griffiths.

“We live in a competitive set in what we do, so we can’t ever rest on our laurels, and when you’re the number one in whether it be ticketing or sport or whatever, you’ve always got to charge on. Take risks, be brave.”