Top marketer Tara Lordsmith departs Simplot

February 4, 2014 12:19

One of Australia’s most respected and long-serving marketers Tara Lordsmith has left Simplot, Mumbrella understands.

Lordsmith has been in senior roles with food company Simplot, which owns major food brands such as Edgell, Birds Eyes and Lean Cuisine, for nine years most recently serving as general manager marketing.

As a member of Simplot’s retail leadership team, Lordsmith had full responsibility for the marketing function across Australia and New Zealand for the company, which according to Nielsen spent $12.2m on advertising.

A spokeswoman for Simplot confirmed the departure, which occurred late last year, and said no replacement had yet been named.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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