AJF Partnership takes out Target creative

The AJF Partnership has won the competitive pitch to handle Target’s creative work Mumbrella can reveal.

Target spokesman Jim Cooper confirmed the appointment to Mumbrella this morning saying: “Target is very pleased to announce AJF Partnership’s appointment as our creative advertising partner. We look forward to working with them as we continue on our journey to make Target great again.”

The most recent campaigns for Target, which is part of the Wesfarmers Group, have been created by Big Red, the agency which works on the Coles creative account.

However, the retailer is looking to refresh its brand and is set to invest $120m in the next four years to do that.