Target celebrates kids’ sense of adventure in ‘Play Wild’ campaign

September 18, 2018 11:57

Target has launched a campaign under the ‘Play Wild’ brand positioning, featuring children running through Western Victoria’s Otway Ranges dressed as mythical warriors.

The TVC, set to Skrillex’s Bangarang, was created by Target’s creative agency of record, AJF Partnership.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

AJF Partnership Play Wild Target

1 COMMENTS

Glenda Stripling 21 Sep 18

Absolutely awful ads. Sound is so high, it blasts us out of the lounge room. Its awful

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Target celebrates kids’ sense of adventure in ‘Play Wild’ campaign

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