Target launches 3D cinema advertising

Retail chain Target will be the first Australian brand to create a 3D cinema commercial.     The announcement:

As part of a nationwide integrated campaign for Australia’s Biggest Toy Sale, leading retailer Target is set to launch Australia’s first animated 3D stereoscopic cinema commercial.

The commercial has been designed by The Campaign Palace and produced by the award winning team at Iloura, and continues a Target tradition of innovation in animation, that stretches over 25 years.

Murray Chenery, General Manager of Marketing at Target, said that targeting families with a 3D commercial shown prior to family movies was an ideal way to promote Australia’s Biggest Toy Sale which starts 22nd July 2010.