Target uses school holidays to spruik kids products in animated 3D ad

Miranda Ward

September 21, 2016 9:49

Target is using the upcoming school holidays to promote its low prices on kid’s item in a new animated campaign.

The spot, created by AJF Partnership Melbourne, features two children exploring and finding new toys and clothes.

https://www.youtube.com/watch?v=XQ0V7KXx3H0&feature=youtu.be

Target general manager of marketing, Kenton Elliot, said: “This campaign gives us an opportunity to talk about the new lower prices we have dropped across 550 items in-store on toys and apparel for kids, while doing it in a fun and engaging way.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

Topics

ad Advertising AJF Partnership Melbourne Cadre Pictures Campaign creative Target

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Target uses school holidays to spruik kids products in animated 3D ad

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