Target was ‘car crash waiting to happen’ says retailer’s head of CX
Target’s head of brand communications and customer experience has said Target was like a “car crash waiting to happen” before it transformed how it thought about itself and its customer: mums.
Speaking at Mumbrella’s Retail Marketing Summit, Nicole Gillard pointed to how the media had described the last few years in retail as ‘Aussie retail carnage’.
“We were, like many Australian retailers, ill-prepared for that,” she said.
As someone who used to have Target as a client, it was indeed a big pile-up. A brand with no real understanding of where they sat or who they were.
It’s good to see they’ve come out of that.
Great article – Go Target, From a Mum(brella) fan
Now that they’ve stopped buying Marketing managers on special they might do alright.