Tassie museum Mona features one-star reviews in new campaign

February 28, 2022 10:02

Hobart’s Mona (Museum of Old and New Art) has released a new campaign featuring one-star reviews the museum has received.

David Walsh, owner of Mona, has released the campaign despite his, according to a press release, “disdain for advertising”.

The 60-second spot shows people despondently ruminating over the reviews, which include “My wife’s asthma played up big time”.

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Anna Macdonald was a Mumbrella journalist, covering news, creative, ad standards and campaigns. She left Mumbrella in April 2022.

Topics

David Walsh Jardin Anderson Mona Museum of Old and New Art Robbie Brammall

4 COMMENTS

Meg Mac 1 Mar 22

Brilliant ad, the tear down the cheek at the end…..gold.
This ad makes me actually want to visit and at least find the yodeller. Well done MONA!!

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Jason John Leigh 28 Feb 22

This is absolutely wonderful.

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Anonymous 1 Mar 22

Expensive and not as good as expected

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About time 4 Mar 22

Boomers are hilarious

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