Tassie TV show axed before it begins

Tim Burrowes

April 29, 2009 3:56

Plans for a TV show to promote Tasmania have died almost as soon as they began.

As Mumbrella reported on Sunday, a tender document was published over the weekend as part of the Tasmania Brand Project.

The idea was to create a TV series – fronted by an Aussie TV personality – talking up living and working in Tasmania.

But Michael Aird, the state’s minister for economic development has pulled the $500,000 tender. He issued a statement saying it was put out without the budget being signed off. He said: “The idea for the series was first mooted by Tasmanian business who wanted to promote Tasmanian innovation and success. While the idea for the series was a good one, it cannot be justified in these difficult financial times.”

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.