Tax Institute launches first mainstream TV campaign

Educator and professional association The Tax Institute has launched their first mainstream campaign promoting the organisation’s specialist tax education courses which they say will “help you become a big fish in the business world”.

The animated commercial, from ad agency March One and media agency Chaos Media, airs on the Nine Network and is supported with a digital campaign.

The Tax Institute’s head of marketing Anna Mirzayan said in a statement: “Be the big fish is an exciting new step for us and our members. We have worked closely with March One from the very beginning and I’m both proud of our first campaign an excited by what comes next.”