TBWA promotes Kiefer Casamore and Eloise Liley

December 17, 2024 9:16

TBWA’s Kiefer Casamore and Eloise Liley have been promoted, effective immediately, following some recent big client wins.

After over seven years with TBWA’s PR arm Eleven, and three with its sustainability arm, Casamore has been named executive general manager of TBWA\Melbourne, with responsibilities including leading the recently-won Australian Defence Force Recruiting creative and digital account.

Meanwhile, Liley – who has worked in TBWA’s strategy team for over four years – has been promoted to chief strategy officer at TBWA\Melbourne. She will bring her 15 years of experience across Australia, the UK, and Europe, to drive strategic excellence for the agency, and elevate its suite of cultural intelligence tools.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.