TBWA Sydney resigns Foxtel account
TBWA Sydney has resigned its Foxtel account after winning the business two years ago.
Paul Bradbury, CEO of TBWA Australia/NZ, said in a statement: “We have really enjoyed our relationship working with Foxtel, however an exciting new opportunity has come our way which is competitive.
Suprised it took 3 months…
They resigned the account because “an exciting new opportunity has come our way”…the new opportunity is ziltch/nada/nothing…they resigned the business because as we all know, it’s a bloody awful account to work on with very few great creative opportunities to do great work. An account like Foxtel should be producing outstanding ideas, but as history has shown it, they are incapable of producing anything other than pedestrian work. Good move Paul.
You can’t put ‘outstanding ideas’ and Foxtel in the same sentence? Murdoch doesn’t do outstanding ideas? It’s old school business: get them subscribed and give them the bare minimum. Oh and heaps of smear, spin and hate.
fantastic to see an agency resign a client.. if a client is not worth it, its not worth it
(unless they were about to be fired and this is a face saving move, in which case its a dick move)
They resigned the account (fired from) because no one in the team/industry has the skills, talent or understanding of how to deliver anything useful/new…. rehash rehash rehash… yawn yawn yawn