TBWA wins Woolworths Everyday Rewards pitch

July 30, 2025 1:37

TBWA Sydney has been appointed to manage the brand strategy and creative platform for Woolworths’ Everyday Rewards account.

Mumbrella revealed the pitch last month, confirming the separation of the Everyday Rewards portfolio from the wider Woolworths brand.

The incumbent was M+C Saatchi, which held the account since 2017. M+C Saatchi’s bespoke agency Greenhouse Collective remains the lead agency on the Woolworths brand.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.