Agencies get gamers fired up

Good pieces of work often slip past without getting much attention outside of their target audience.

This week I stumbled upon this excellent case study from The Conscience Organisation and Mediacom which demonstrates what experiential marketing should be about.  

A great event on behalf of Dell for passionate gamers  – and with good PR activation too. Interesting also to note the level of collaboration between agencies – as well as TCO doing the activation, based on Mediacom’s strategy and idea,  PPR was involved too.