Teachers Mutual Bank praises the work of real-life teachers
The latest campaign for The Teachers Mutual Bank focuses on a series of positive sentiments about teachers and the tagline ‘the feeling is mutual’.
Sydney agency You Only Live Once (YOLO) created the TV ad with the Republic of Everyone (ROE) as part of an integrated campaign showing how teachers have one of the most important jobs in the world.
All of the teachers in the ad are real-life professionals, and Justine Metcalfe, creative partner at YOLO said: “We brought to life moments and ideals which reflect the reality of being a teacher, such as washing away the stereotype that teaching is all about downing tools when the school bell goes at 3pm, and the shared belief that sustainability is a necessity not an option.”