Team captains adopt zero-numbered jumpers for TAC ‘Towards Zero’ round
More than a thousand captains of Victorian local football and netball clubs traded their numbered jumpers last weekend for the number zero, to mark the AFL’s road safety round.
To support the initiative, two campaign films have been made of the jumper presentations, highlighting the loss of someone close to a team member due to road trauma.
The football round was the latest element of the Transport Accident Commission’s Towards Zero campaign, aiming to reach zero deaths and serious injuries on Victorian roads.
So simple
Very clever.
Well done to all involved. Great idea, brilliantly delivered.