Tech, community management and future of influencer marketing on the agenda at CommsCon
How the public relations industry can better harness technology, the importance of community management and the future of influencer marketing are some of the new sessions announced for the 2017 Mumbrella CommsCon conference.
The conference, which returns to Sydney on March 30, will see Red Agency’s James Wright and Finch’s Emad Tahtouh take to the stage to talk the audience through the ways tech-led PR work is powering brands, locally and globally.
The duo will present on how technology, when harnessed correctly, can play a meaningful role in the development of PR strategies and creative with the presentation drawing on best practice examples from Australia and around the world.
