Teething issues: Will radio’s 2018 programming gambles pay off?
Programming bosses have returned to the radio ratings period with a lineup of new, ‘bold’ programs, but for some, the immediate impact didn’t quite go to plan. Zoe Samios asks: will the programming changes pay off?
It would be hard to find a single programmer that didn’t think ARN’s content boss Duncan Campbell’s programming decisions have been ‘bold’ and ‘risky’ of late.
For the record, he agrees. But his decisions to axe Melbourne’s Kiis FM and Gold FM lineups and launch a brand new drive show were part of a transformative change strategy for the network that he stands by, even after today’s results.
Campbell was ‘hurt to an extent’, after yesterday’s results
