TEG appoints Brad Turcotte as senior vice president of country
Ticketek Entertainment Group has appointed Brad Turcotte as senior vice president of country at TEG Live.
The announcement:
Ticketek Entertainment Group (TEG) has today announced the appointment of Brad Turcotte as senior vice president of country at TEG Live. Brad will be based at the new TEG office in Nashville, marking an important step in the continued evolution of TEG Live, its global touring platform.
Brad Turcotte joins as TEG Live accelerates its expansion in country music and prepares to launch a new dedicated touring brand in the genre. Based in the heart of the global country music industry, Turcotte will lead TEG Live’s country strategy across North America, working closely with Australia and New Zealand teams to strengthen artist pipelines, partnerships and long-term touring development.
Turcotte most recently served as an artist manager at Vector Management in Nashville, representing a select roster of country and entertainment talent. He previously held senior leadership roles at Universal Music Group Nashville and Big Machine Label Group, leading international strategy and global campaigns for artists including Carrie Underwood, Chris Stapleton, Luke Bryan and Keith Urban. He also oversaw international efforts for Taylor Swift’s multi-platinum albums 1989, Red and Speak Now, and began his career as a label founder and executive.
His appointment further builds on TEG Live’s recently announced transition into a platform model – designed to bring together leading promoters and entrepreneurial talent, underpinned by shared delivery, data and technology capabilities across Ticketek Entertainment Group.
Turcotte will lead TEG Live’s country division alongside Alex Kelsey, head of touring, country music and Clay Doughty, head of strategy, country music. The team will be supported by Vanessa Picken, global director, music strategy.
Tim McGregor, global head of touring at TEG, said: “Brad’s appointment is a major milestone for TEG Live. Nashville sits at the centre of the global country music ecosystem, and by deepening our presence in Nashville, we’re strengthening the bridge between North America and our home markets. This creates more opportunities for artists to tour, for fans to connect, and for new talent to emerge.”
Brad Turcotte, senior vice president of country at TEG Live, said: “I’ve always considered myself a global ambassador for country music, working to build bridges between Nashville and audiences around the world. I’m incredibly excited to now focus my efforts on delivering country music to fans across the Asia-Pacific region – especially Australia, a dynamic but historically underserved international market. I’m grateful to join Tim and his team, and we plan to be bold and aggressive in expanding the reach and impact of this genre we love.”
Country music: a strategic growth pillar – Country music is a key pillar of TEG Live’s growth strategy. The opening of a Nashville office in early 2026 reflects a long-term commitment to the genre. The expansion will extend across traditional country, alt-country, Americana and folk, as well as contemporary crossover formats, reinforcing TEG Live’s ambition to be a meaningful participant in the genre.
Source: Ticketek Entertainment Group
