TEG appoints iProspect as media agency after eight-year run with Zenith

Ticketek Entertainment Group (TEG) has appointed iProspect as its media agency of record, ending an eight-year relationship with Zenith Sydney.

The decision follows a three-month competitive pitch, with the Dentsu-owned agency set to lead TEG’s media strategy and planning across its portfolio of businesses, including TEG Live, TEG Sport, TEG Experiences and SXSW Sydney.

Zenith was first appointed to handle media for TEG Live in 2017, covering the company’s tours and exhibitions division. Other agencies, including Havas Media, are understood to have handled media buying for its other units at various points.

iProspect national managing director Marcelle Hoyek said the agency was “thrilled to be able to bring our performance mindset to the table and help accelerate the next phase of their business evolution.”