Tegel’s ‘No chicken way’ ad too violent, but cleared of racism
Tegel's 'No chicken way' ad was just a little too violent for Ad Standards
A slapstick advertisement depicting an Asian takeaway owner chasing and attacking a man for buying a supermarket-ready meal has been ruled too violent by Australia’s advertising watchdog, but was not found to contain racist stereotypes.
New Zealand-owned Tegel Take Outs has scaled back its 30-second ad after it showed a female takeaway owner going to extreme lengths to stop a man from eating the frozen meal, shouting, “No chicken way.”
In the original ad, the camera lingered on the potential weapons at the woman’s disposal, including a set of kitchen knives, before she ultimately chose a pan.
After complaints that the ad’s depiction of the woman considering a knife was “highly inappropriate” and, amid media coverage of a national knife crime wave, an Ad Standards panel found the advertisement had breached section 2.3 of the AANA Code for violence.
