Telco brand Mate partners with sports sponsorship platform MyFavorito

Zanda Wilson

March 10, 2021 10:08

Fan-empowered sports sponsorship platform MyFavorito has announced that telco brand Mate will become the largest sports sponsor in Australia.

MyFavorito is rolling out across Australia, and is aiming to flip the traditional sponsorship model on its head by putting power in the hands of the fans.

Through redeemable videos, fans watch content on MyFavorito and as a result, the platform sends $0.50 to a club of their choice from Mate, which pays when a video is watched.

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Zanda Wilson

Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.