Phoning it in for Australia Day

If there’s one thing worse for a journalist than having to do a street vox pop of random members of the public, it’s interviewing a celebrity about your newspaper’s own promotion.

It’s probably not much fun if you’re the celebrity either.

Which may just explain this spectacularly lacklustre (and unbylined) effort in The Daily Telegraph today featuring Sunrise weather presenter Edwina Bartholomew talking about the paper’s free Australia Day bucket hat.

Dr Mumbo gets the impression that neither party had much fun creating this particular piece of journalism.

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