Telstra and Google create Androidland

Experiential agency Retail Engine has build an Android live site for Telstra and Google at Telstra’s flagship store on Melbourne’s Bourke Street.

Called Androidland, it is a large scale interactive customer experience centre to showcase Android products and services.

Android vendors including Samsung, Motorola and HTC were involved with the aim of explaining “Why Android”.

Customers can control projected screens to use video game Angry Birds and ebooks, control Google Earth and receive hands-on product tutorials from Google experts.