Telstra appoints Jeremy Nicholas as its new CMO, less than two years after dropping the role

Telstra has brought back the role of chief marketing officer, promoting chief brand officer Jeremy Nicholas into the position.

The decision comes less than two years after the telco announced it would no longer have a CMO, instead choosing to decentralise the position after the exit of Joe Pollard.

Nicholas has stepped into the CMO role, but his responsibilities won’t change much he says