Telstra beats a retreat from ad tech with Ooyala write down

February 7, 2018 9:36

Telstra has written off the value of its Ooyala video platform business, as the telco moves the company away from its struggling ad tech operations to focus the service’s other features.

After taking a controlling 98% stake in the video service in 2014, Telstra has written off the $US313 million it invested in the business in a series of write downs culminating in last week’s announcement.

The company claimed the decision was based around the service’s poor ad tech performance.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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